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	<title>Alan van Roemburg &#187; Branding</title>
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	<link>http://alanvanroemburg.com</link>
	<description>Just another WordPress weblog</description>
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		<title>SourceForge</title>
		<link>http://alanvanroemburg.com/work/sourceforge/</link>
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		<pubDate>Tue, 15 Jun 2010 06:55:35 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>

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		<description><![CDATA[SourceForge.net is the world&#8217;s largest open source software development web site. Recently I was approached by Geeknet and SourceForge to re-design their logo and branding elements. It was clear from the brief that the branding needed to be more unified and draw upon a industrial forging look and feel. The logo was designed to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sourceforge.net/">SourceForge.net</a> is the world&#8217;s largest open source software development web site. Recently I was approached by <a href="http://geek.net/">Geeknet</a> and <a href="http://sourceforge.net/">SourceForge</a> to re-design their logo and branding elements.</p>
<p>It was clear from the brief that the branding needed to be more unified and draw upon a industrial forging look and feel.</p>
<p>The logo was designed to be recognizable as SourceForge, whilst remaining subtle enough not to clash with other software brands found on the website. The end result is a clean crisp logo with a neutral color palette, unified typography and brushed metal treatment.</p>
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		<title>Space Furniture</title>
		<link>http://alanvanroemburg.com/work/space-furniture/</link>
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		<pubDate>Sun, 28 Feb 2010 00:34:56 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Branding]]></category>

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		<description><![CDATA[Numerous promotional pieces including posters, flyers and carry bags were created for Space Furniture &#8211; Open Spaces exhibition.]]></description>
			<content:encoded><![CDATA[<p>Numerous promotional pieces including posters, flyers and carry bags were created for Space Furniture &#8211; Open Spaces exhibition.</p>
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