It was clear from the brief that the branding needed to be more unified and draw upon a industrial forging look and feel.

The logo was designed to be recognizable as SourceForge, whilst remaining subtle enough not to clash with other software brands found on the website. The end result is a clean crisp logo with a neutral color palette, unified typography and brushed metal treatment.

The logo concept is based on children’s building blocks, a typical Scandinavian toy. The north pointing shape is built up out of geometric triangles, forming a simplified house which is both playful and stylish.

A key objective I set was to make the logo unisex so that it appeals to both male, female & children alike. The use of traditional Scandinavian colours in both regular and pastel helps achieve this goal. All work was created for Untitled Studios.